Why People Buy: 30 Years of Marketing Wisdom | Mojo Diaries Ep. 7 with K. Ramakrishnan

In this episode of The Mojo Diaries, I sit down with K. Ramakrishnan, whose 30+ year journey spans iconic brands like TVS, Lenovo, Café Coffee Day, Future Group and now Worldpanel by Numerator. We talk about leadership, brand building, consumer behaviour, life lessons, and the person behind the professional—from Sabarimala to Rajinikanth. If you're curious about people, business and what truly drives success, this conversation is for you. --------------------------------------------------------------------------------------------------------------------------- Hi I’m happy to share that my book “What the Heck Do You Do After 55?” has finally been published. The book is about something many of us quietly think about but rarely talk about – how to stay relevant, purposeful and independent after corporate life slows down or ends. It draws from my own journey and conversations with many others who have gone through similar transitions. If you’d like to take a look, here is the link. https://notionpress.com/in/read/what-... It is also available on Amazon and Flipkart!