Mistakes We Made Running Our Business (10 years of lessons)

Starting a business has been life-changing for our family but it hasn't been without challenges. In this video my wife, Laura, joins me for an honest discussion of the personal and financial struggles we've faced running 30X40 Design Workshop over the past 10 years. Although Laura doesn’t work for 30X40, the decision to start this business 10 years ago had profound personal and financial implications for both of us. I couldn’t have done this without her support and buy-in. This is a candid, wide-ranging discussion of three phases of business growth and the countless lessons learned along the way. #architect #business #interiordesigner Access all the bonus resources here: https://thirtybyforty.com/blog/ten-ye... ▬▬▬▬▬ Timestamps ▬▬▬▬▬ 00:00 Intro 00:54 Getting Ready to Get Ready 02:10 A Painful Moment 03:25 Minimum Viable Income 04:25 Side Hustle to Solopreneur 05:08 Fear Setting 06:03 No Paycheck Anymore 07:40 Undervaluing my Services 08:06 Experiments (Things I Tried) 09:44 Lumpy Income + Cash buffer 10:31 Social Isolation 11:40 Challenges of Working from Home 14:00 Imposter Syndrome + My Cat 15:05 Phase Two - Entrepreneurship 17:40 Scarcity mindset 18:45 More Work = More Liability 20:05 Choosing Better Clients 21:20 Saying, “No” (and when to do it) 22:33 CEO vs. Worker Bee 23:40 Is this all there is? Again? 25:42 Owning Successes + Failures 27:07 Financial Risk + Reward https://thirtybyforty.com/blog/ten-ye...