The AI Monetization Challenge | Adam Howatson, CEO of LogiSense

As AI becomes embedded in software, connected devices, and digital services, businesses face a new challenge: how do you monetize AI profitably while keeping costs under control? In this presentation from the Quote-to-Cash Executive Exchange at Canada House in London, Adam Howatson, CEO of LogiSense, explores why modern products are becoming composite products that rely on AI, cloud services, APIs, and third-party technologies. He explains why organizations must retain control over pricing, usage, and commercial models to protect margins and continue innovating. You'll learn: Why AI is changing the economics of modern products What composite products are and why they matter The risks of uncontrolled AI consumption and token-based pricing How AI costs can impact profitability Why flexible monetization strategies are becoming a competitive advantage What business leaders should consider before embedding AI into their products Whether you're responsible for Product, Finance, Engineering, Revenue Operations, or Go-to-Market strategy, this session offers practical insights into building AI-powered products that are both innovative and commercially sustainable. Learn more about LogiSense: https://logisense.com #AI #ArtificialIntelligence #Monetization #UsageBasedPricing #ProductManagement #SaaS #PricingStrategy #RevenueOperations #QuoteToCash #FinOps #LogiSense #ConsumptionPricing #DigitalTransformation