Jangan Sibuk Cari Customer Baru, Retensi Dulu..! | Prof. Dr. Tantri Yanuar R Syah, MSM

In this episode of Business Breakthru, Kang Ridwan chats with Prof. Dr. Tantri Yanuar R. Syah, MSM, about why businesses shouldn't just focus on finding new customers, but also on building customer retention, customer experience, relationships, and data-driven strategies. Prof. Tantri discusses how customer retention can be far more efficient than acquisition, why a poor customer experience can damage loyalty, how businesses can read market changes, and the importance of testing strategies with data before going all-in. This episode is suitable for business owners, founders, MSMEs, marketers, and growth teams who want to pursue healthier organic growth without relying too much on ads. Chapter: 00:00 Highlight: Don't Focus on Customer Acquisition 04:55 Academic Journey and Management Research 10:00 3 Business Breakthroughs for Business Growth 14:50 Retention, Customer Experience, and Loyalty 20:00 Sensing, Seizing, and Transforming in Business 25:00 Seeing Opportunities Before Competitors Enter 30:00 Company Culture Isn't Just a Slogan 35:00 Examples of Customer Experience in Hotels and Cafes 40:00 Return on Relationships, Not Just Cost 45:00 Strategy: Formulation vs. Execution 50:00 Must-Bes, Performance, and Reasons Why Customers Return 55:00 Cognitive Biases in Business Strategy 60:00 Data Helps Mitigate Losses Main Topics: Customer Retention vs. New Customer Acquisition Customer Experience and Customer Loyalty Business Growth Without Always Relying on Ads Dynamic Capability: Sensing, Seizing, and Transforming Relationship Marketing and Return on Relationships Data-Driven Business Strategy Owner Mistakes in Reading the Market Follow Me Instagram:   / kangridwanofficial   Facebook:   / kangridwanofficial   TikTok:   / kangridwan_official   Fanpage: https://www.facebook.com/profile.php?... #KangRidwanOfficial #BusinessBreakthru #ProfTantri #CustomerRetention #BusinessStrategy