San Holo - Balancing Art vs. Business

What happens when passion becomes a paycheck? In this conversation, San Holo gets real about the artist’s path—staying authentic in an algorithm-driven world, the spiritual side of making music, why touring can both inspire and burn you out, and how to choose the business of music without losing the love of it. From the SoundCloud era and early remixes to headlining global stages, this episode explores creative blocks, identity, and why music is a calling first and a career second. We cover: Attracting success vs. chasing it Art vs. industry: running a career without losing yourself “Writer’s block” as part of the process (not a problem) Touring pressure, mental health, and fulfillment Building longevity without chasing trends Follow San Holo: Instagram:   / sanholobeats   Spotify: https://open.spotify.com/artist/0jNDK... YouTube:    / @sanholobeats   Follow Nik Cherwink: Instagram —   / nikcherwink   Coaching — https://www.nikcherwink.com/apply