🍿 When Product Meets Marketing: Turning Cross-Team Tension Into Revenue

🚀 In this talk, Ekaterina will share strategies that can help product managers and marketers work better together instead of against each other and thus move the business forward. She'll share actionable tactics and examples of projects that drive revenue when both teams truly collaborate. ⭐️ Ekaterina is driving growth for B2C products, across product and marketing. She's held various IC roles in paid UA, SEO, ASO, CRM, and product management and learnt the ins and outs of product-led and marketing-led growth strategies. In recent years, she's been leading marketing and growth teams for mobile apps and helped scale apps to +30M users and +20M ARRs. She adopts a full-funnel approach to growth, integrating acquisition, retention, and monetization to achieve sustainable setups. ⏰ Schedule (CET) 17:00 - 17:05 Intros 17:05 - 18:00 Presentation and Q&A ✨ About the Organizers We're on a mission to help companies discover and deliver great products faster. We do this by empowering our community to share knowledge generously. Through our consulting engagements, we do all the hands-on and unglamorous work of a Product Manager on an Interim basis (3-12 months). We onboard fast, align teams, and deliver outcomes. 😉 👋 Join the conversation on Telegram: https://t.me/getproductpeople 📺 Watch our previous talks here:    / productpeoplemanagement   🚀 Would you like to attend one of our in-person events? Check the calendar here: https://lu.ma/productpeople 💌 Don't forget to subscribe to our newsletter to be up-to-date with the latest Product News: https://getproductpeople.substack.com/ 🤩 Step Up: Do you want to speak at our next events? Email [email protected]