Yashish Dahiya, Policybazaar | Rohin Dharmakumar | First Principles by The Ken

In 2023, the business of online comparison platforms seems old-fashioned. Sure, people may land upon them via search engines, but only some would rarely transact through them. Especially if the products being compared are as life-altering as insurance, right? Wrong. PolicyBazaar—not just India's but the world's largest insurance comparison and transaction platform—proves that. Yashish Dahiya, the co-founder and Group CEO of Policybazaar, takes us through this story in this episode of First Principles. Policybazaar started in 2008 and is a publicly listed company today. It's the largest in its space by far. Many of the things it does, or how it does, don't fit into the easy patterns we've been used to. For instance, employees making phone calls to prospective customers is at the core of their business. In an era where we're told phone calls and call centres are a relic of the past. So, why do they do it? Yashish attributes this and many other decisions to PolicyBazaar to being fundamentally First Principles-driven. Yashish is incredibly energetic and driven. He is a serious sportsman and triathlete. He's also as straight-talking and candid as they come. In this episode, we talk to Yashish about why he calls PolicyBazaar an education platform and not a comparison one: the "right to win", how he spots and grooms talent and the importance of physical endurance and excellence. This is Episode 23 of First Principles, with Yashish Dahiya — The Ken's fortnightly leadership podcast. If you're a regular listener, please share your thoughts about First Principles and help us shape it into something more useful and interesting for you? Take our listener survey here: https://theken.typeform.com/fpsurvey The Ken is India's first subscriber-only business journalism platform. Check out our deeply reported long-form stories, insightful newsletters, original podcasts and much more here: https://the-ken.com/?utm_source=websi...