How do you create media content without sounding stuffy?

In this Make It Happen Monday episode, Richard answers Jessica Sapida’s question about creating content that feels authentic, useful and professional without becoming overly polished, formal or generic. We look at why tutors often feel awkward creating content, how to show up as yourself while still keeping boundaries, and why professional does not have to mean personality-free. Richard also explores how building a following can impact your business, from warmer enquiries and stronger trust to a calmer schedule and more opportunities for growth. This episode covers: Why content often starts to feel too formal The difference between professional and polished How to use frequently asked questions as content ideas Why tutors do not need to become performers online How familiarity builds trust over time Why going viral is not the same as building a business How content can support enquiries, revenue and customer journeys The key message: content is not just about being seen. It is about being remembered, trusted and chosen.