If You Struggle With Staying Ahead of AI, Copy These Strategies
❓Find out why you aren't the obvious choice yet: https://go.lennartnacke.com/authority... 🏆 Join The Authority Lab: https://go.lennartnacke.com/authority... AI won't fix vague positioning — it'll just help you go in the wrong direction faster. Dr. Lennart Nacke breaks down 7 strategies to turn deep expertise into visible authority using AI the right way: from pre-mortem prompting and brand voice systems to ICP refinement, social proof distribution, and context-rich AI briefing. Chapters 00:00 - Why AI makes you sound like everyone else 01:08 - The positioning problem nobody talks about 03:22 - Strategy 1: Pre-mortem your campaign before launch 08:32 - Strategy 2: Build a brand voice system 14:22 - Strategy 3: One recording = 30 pieces of content 18:31 - Strategy 4: Narrow your ICP to write better headlines 20:47 - Strategy 5: Your social proof is collecting dust 24:59 - Strategy 6: Stop sending the same email to everyone 26:47 - Strategy 7: The context briefing that changes everything 30:50 - The implementation sequence MY ONLINE OFFERS: 👨🏼🏫 Authority Coaching: https://go.lennartnacke.com/coaching?... 🎓 How to write better research papers self-paced video course: https://go.lennartnacke.com/chicourse... 📨 My E-Mail course on Research Methods: https://go.lennartnacke.com/research-... ✨ Research Tools Webinar recording: https://go.lennartnacke.com/aitoolswe... 📕 Thesis Fast Track Webinar recording: https://go.lennartnacke.com/thesis LET’S BE FRIENDS: 💌 My FREE weekly email newsletter sends you valuable tips to become a smarter researcher (with AI): https://go.lennartnacke.com/newsletter ✴️ Subscribe to my exclusive Substack: https://go.lennartnacke.com/substack 🌍 My website: https://www.lennartnacke.com/ 💙 LinkedIn: https://go.lennartnacke.com/linkedin 🦋 BlueSky: https://go.lennartnacke.com/bluesky ⬛️ X/Twitter: https://go.lennartnacke.com/twitter 🧵 Threads: https://go.lennartnacke.com/threads 🎵 TikTok: https://go.lennartnacke.com/tiktok 🖼️ Instagram: https://go.lennartnacke.com/instagram 🎙 My podcast: https://go.lennartnacke.com/podcast-c... I started this podcast to discuss the secrets of writing papers for my favourite research venue. You can find it by searching “How to Write CHI Papers” on any podcast app (e.g., Spotify, Apple Podcasts, Google Podcasts). WHO AM I: I’m Prof. Dr. Nacke, a tenured Full Professor and University Research Chair at the University of Waterloo. Tenured brain, fresh takes. Maximum citations but sanity questionable. The prof your prof follows for daily AI, research, writing, & UX takes. Quality wins. 🌍 My website: https://www.lennartnacke.com/ PS: Some of the links in my descriptions are affiliate links that throw a bit of money back at me. 🫶 GET IN TOUCH: If you’d like to talk, I’d love to hear from you. Hit reply on any of my newsletters and it will get right back to me. Otherwise, DM me on your favourite platform and hope the spam gods send it through.

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