Entrevista a Arturo Medina, gerente general de ProHass

Good news for Peruvian avocados! After a challenging 2022 season, the current 2023 season is showing signs of recovery in production, price, and volume. 🥑 To discuss these issues, we spoke with Arturo Medina, General Manager of ProHass. In this #podcast, he tells us about the agreements signed by the association with the Regional Government of Ayacucho and the Agrarian University of La Molina to help the more than 20,000 small farmers (with less than 5 hectares) who cultivate this crop. 🥑 The next challenges for Peruvian avocados will be overcoming phytosanitary problems, focusing on quality to improve competitiveness, and ensuring the sustainability of this crop, which covers more than 60,000 hectares in Peru. 🥑 Arturo Medina is confident that #ProHass's commitment to innovation, technology, and collaboration will help overcome these challenges. 🥑 #SupportAgriculture #Agroexports #Avocado #PeruvianAvocado #Agroindustry