Fix Your Fundamentals First 👷🏻♂️AI Can't Recommend What It Can't Find 🔍👀
AI is changing how travellers discover and book hotels — but is your property actually set up to take advantage of it? In this episode, I talk with hotel SEO and Generative Engine Optimization (GEO) specialist Stephanie Smith of Cogwheel (https://cogwheelmarketing.com/) to break down what hoteliers need to get right before chasing the AI hype. From content and reviews to persona-led marketing, MCP connections, and why ROAS is the wrong metric altogether - this is a no-nonsense look at what's actually driving AI visibility in 2026. ────────────────────────────── ⏱ TIMESTAMPS ────────────────────────────── 00:00 Welcome & introduction 02:25 How to assess if a hotel's digital presence is AI-ready 04:30 What is GEO (Generative Engine Optimization)? 07:04 The most common gap hotels don't realise they have 08:56 Why persona-led content beats generic segments 10:56 Using evergreen press releases to "train" the LLMs 13:09 Discoverability vs. distribution: what really matters 13:57 MCP connections, ChatGPT apps & why the hype is overblown 17:14 The data black box: tracking real LLM traffic 18:49 How LLMs have taken over Google's old discovery role 19:29 ChatGPT ads, Google AI Mode & the shrinking organic result 21:14 Three things every hotel owner should understand right now 25:10 Closing thoughts & predictions ────────────────────────────── 🔗 LINKS & RESOURCES ────────────────────────────── 🌐 Website — https://cogwheelmarketing.com/ 🌐 Website — https://revenue-hub.com 💼 LinkedIn — / revenue-hub ────────────────────────────── 💬 ENJOYED THIS? HERE'S HOW TO HELP ────────────────────────────── 👍 Like this video if you found it useful 🔔 Subscribe for hotel revenue & sales strategy content ────────────────────────────── 🏷 TAGS ────────────────────────────── #hotelmarketing #GEO #GenerativeEngineOptimization #HotelSEO #AIinTravel #HospitalityMarketing #DigitalMarketing #ChatGPT #HotelTech #TravelTech #SEO #AIStrategy #HotelDiscoverability #MarketingPodcast
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