Daniel Pink: Fear, Shame, Empathy & More Ways to Change Behavior | Interactive 2015 | SXSW

In this entertaining and provocative session, Daniel Pink — best-selling author of "Drive" and "To Sell is Human" and host and co-executive producer of NatGeoTV’s “Crowd Control” — looks at the science and practice of behavior change. He shows how subtle changes in environment can dramatically affect what people do. He explores the power (and limits) of techniques from fear to gamification to empathy to distraction. You’ll leave with some smart tips on changing the behavior of those in your workplace, school, or home. Subscribe: http://www.youtube.com/user/sxsw?sub_... About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: http://www.sxsw.com Like SXSW on FACEBOOK:   / sxswfestival   Follow SXSW on TWITTER:   / sxsw   Daniel Pink: Fear, Shame, Empathy & More Ways to Change Behavior | Interactive 2015 | SXSW    / sxsw