Customer Experience | The Most Undervalued Profit Magnifier

We’ve got a fantastic episode of Give It A Nudge today as Steve sits down with Brittany, the founder of Nevam. Brittany has had an incredible trajectory over the last two years, moving from a comfortable corporate consulting career to launching a highly scalable customer experience platform. Brittany shares her journey of leaving Deloitte while on maternity leave to pursue a vision she had been treading on for a decade. She opens up about the realities of corporate life, noting that becoming a partner often just makes you a baby partner all over again, and contrasts that with the un-fast-trackable lessons of the founder journey. Steve and Brittany discuss the massive validation of pitching at a Propeller event and walking away with 72 direct warm referrals to Chief Marketing Officers at major enterprises. The conversation gets highly entertaining as Brittany shares her unconventional personal operating systems. She explains why she programed a male-voiced AI to give her confidence boosts in the morning, how she runs a strict, post-it note family strategy session on New Year’s Eve for her three and six-year-old kids, and why there is a non-negotiable bottle of Fireball in her house for parenting emergencies. They also tackle the mental side of being a founder, navigating loneliness, and what happens when winning a major innovation award doesn't change your daily reality of needing to get back to work. Timestamps 00:00 - Intro and the Malcolm Gladwell inspiration behind naming Nevam 01:43 - Digital transformation and the frustration of corporate consulting at Deloitte 05:21 - Turning mirror boards and screen grabs into an automated tech platform 09:33 - Google mapping Deloitte and entering a massive corporate ecosystem 12:18 - The myth of making it and the reality of the baby partner concept 13:23 - Tinkering with a startup idea on maternity leave and budgeting a one-year runway 14:54 - Moving from the Stride program to Techstars and closing an investment round 17:21 - Scoring 72 direct enterprise referrals through the Propeller community 21:05 - Building custom crawlers and automating live journey maps for marketers 25:54 - The isolation of leadership and preserving a small circle of transparency 29:46 - Using Claude for goal tracking and programing a male AI voice for confidence boosts 33:30 - Switching off your brain by watching reality TV and learning Swedish on Duolingo 38:34 - Why Nevam targets messy global enterprises instead of simple websites 42:07 - The future of customer experience tracking and moving past reactive metrics 45:30 - Winning an innovation award and realizing you still have to go make money 47:19 - Steve's daily phone notes ritual for keeping a positive mindset 49:51 - Running corporate style strategy sessions for toddlers on New Year’s Eve 51:52 - Banning Fireball from the office and keeping a stash for tough parenting days If you're interested in startups, AI, business growth, entrepreneurship, customer experience, or founder stories, his episode is for you. #Startup #Entrepreneurship #AI #CustomerExperience #FounderStory