How Private Equity CMOs Build Revenue That Increases Enterprise Value

   / @alangonsenhauser   Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. Connect with Alan Gonsenhauser on LinkedIn:   / alangonsenhauser   CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/ In this episode Alan Gonsenhauser and Peter Vera from Exit Algorithms share how marketing leaders can transform Private Equity portfolio companies by building scalable revenue engines, improving customer retention, and increasing enterprise value. Drawing on experience as an 11-time Chief Marketing Officer, Interim CMO, Fractional CMO, and GTM Advisor, Alan explains how marketing has evolved from lead generation into a strategic business function that directly impacts valuation, recurring revenue, and successful exits. Learn why brand gravity, Ideal Customer Profile (ICP) alignment, customer retention, AI-powered marketing, and cross-functional collaboration are essential for CEOs, CMOs, and Private Equity operating partners looking to maximize growth. Chapters 00:00 - Introduction to Exit Ready 01:10 - Alan's Journey from Finance to CMO 05:10 - Why Private Equity Needs Marketing Leadership 09:20 - Brand Gravity and Modern Buying Behavior 15:00 - Building Revenue Engines That Scale 21:30 - Reducing Churn Through ICP Alignment 28:10 - AI and the Future of Go-to-Market 35:15 - Marketing's Impact on Enterprise Value 41:20 - Common CMO Mistakes to Avoid 47:00 - Final Advice for CEOs and CMOs #AlanGonsenhauser #PrivateEquity #CMO #InterimCMO #FractionalCMO #GTMStrategy #RevenueGrowth #EnterpriseValue #SaaSMarketing #AIMarketing    / @alangonsenhauser   Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. Connect with Alan Gonsenhauser on LinkedIn:   / alangonsenhauser   CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/