Mélissa Lambert : créer sa propre chance en affaires

This week, I'm joined by Mélissa Lambert, founder of Lambert! Entrepreneur, marketing expert, and brand builder, Mélissa shares her inspiring journey from large corporations like Videotron to the creation of one of Quebec's most recognized brands. She recounts how a simple idea born during her maternity leave grew into a company that now shines far beyond Quebec's borders. We delve into a fascinating conversation about entrepreneurship, marketing, leadership, personal branding, and business growth. Mélissa shares the lessons she learned during her years in the corporate world, the challenges of building a brand from scratch, the importance of staying attuned to the market, and why she believes you should never wait for an opportunity to present itself. With remarkable candor, she also reflects on the more challenging moments of her career: the disappointment of not getting a promotion, the death of her father, the challenges of balancing motherhood and entrepreneurship, Lambert's rapid growth, and the launch of her new company, Taco. We also discuss: — her time at Astral Media, TVA, and Videotron — Lambert's birth during her maternity leave — the importance of marketing and storytelling — why you shouldn't wait for an opportunity to be handed to you — building a strong and lasting brand — the mistakes and lessons that shaped her leadership — managing a growing company — motherhood and entrepreneurship — launching Taco and the new challenges of starting over — ambition, discipline, and the importance of always staying curious. TIMESTAMPS: 01:23 Introducing Melissa Lambert 02:54 Her Journey Before Lambert 09:19 Lessons Learned at Videotron 13:12 Her Biggest Marketing Lesson 15:43 The Promotion She Never Got 20:03 Why She Left Her Career 25:44 Becoming an Entrepreneur 26:24 Her Father's Death and the Family Garage 32:23 Why She Launched Lambert 33:26 The Brand's Beginnings 34:40 Being in Business with Her Spouse 35:37 How the First Lambert Bag Was Born 38:07 Starting Over with Taco 39:46 The Joy of the Early Years in Business 41:12 Entrepreneurship and Motherhood 49:10 Parental Guilt 51:58 Her Son Starting High School 55:02 The Beginnings of Lambert 56:54 The First Sales 57:38 Why Open A physical store 58:47 Her appearance on Dragon's Den 🔔 Subscribe so you don't miss the next episodes of A Coffee with Judith Fetzer. To listen on Spotify: https://open.spotify.com/ To listen on Apple Podcasts: https://podcasts.apple.com/ To follow Judith: Instagram:   / uncafeavecjudithfetzer   Instagram:   / judithfetzer_   Website: https://uncafeavec.com/ To follow Mélissa Lambert: Instagram:   / melissalambert.bags   Lambert:   / sacslambert   Taco:   / taco_kidz   To become a podcast partner: [email protected] To work with the podcast team: [email protected] The podcast is presented by eZsign. For more information: https://hubs.li/Q03tBXY50 Thanks to our coffee partner, Nouvelle Vague. Escape Café: https://bit.ly/442c4aK