114 - Rethinking Hard Tea: How Big Ditch Brewing built Jest, a brand with a clear point of view

Points of discussion: 1. How we built the Jest Hard Tea brand (https://cododesign.com/how-we-built-t...) [Case study] 2. Big Ditch Brewing (https://www.bigditchbrewing.com)   - Learn more at: www.craftbeerrebranded.com (http://www.craftbeerrebranded.com/) / http://www.beyondbeerbook.com (http://www.beyondbeerbook.com/) - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] (mailto:[email protected]) - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com (http://www.beerbrandingtrends.com/)