Attribution Modeling Using GA4 + BigQuery | Part 1 - Data Preparation

I am starting a series of videos in which I will explain the exact steps and processes as well as nuances of getting started with attribution modeling in BigQuery using GA4 data. First things first - this is NOT the most preferred way of doing attribution modeling (especially custom attribution models). But if you are looking to try your hand at it, this can be a good place to get started. And my videos will help you there. The first step though, is preparing the data for attribution modeling. Using a public dataset of GA4 within BigQuery, I show how you can use a combination of SQL and Python to streamline the user journey data for attribution modeling in the next phase. Here's the link to the Google Doc shown in the video (critical code walkthrough): https://docs.google.com/document/d/14... I have previously created some videos around attribution and BigQuery, I have linked a couple of them below. 1. Finding the Best Attribution Model for Maximum Incrementality + Template:    • Finding the Best Attribution Model for Max...   2. ELT Using Fivetran - Connecting Shopify/Meta/Google Ads Data to BigQuery    • ELT Using Fivetran - Connecting Shopify/Me...   3. How to Aggregate Time Series Data for Meridian Geo-level MMM    • How to Aggregate Time Series Data for Meri...   4. How to Create Cohort Analysis Table in Looker Studio from Shopify via BigQuery & Airbyte    • How to Create Cohort Analysis Table in Loo...   #marketinganalytics #marketingmeasurement #marketingscience #marketingeffectiveness