USJC: U40 - Tastemaking: Shaping Culture & Global Influence

How does a brand transcend products to become a cultural influence? This conversation explores how craftsmanship, curation, and cultural values shape global taste, consumer behavior, and lasting brand relevance. Through the lens of iconic American and Japanese brands with deep heritage and international reach, panelists will discuss how authenticity, attention to detail, and a commitment to quality have enabled their organizations to influence culture far beyond their home markets. Together, they will examine how tradition and innovation, craft and creativity, continue to shape global audiences and define the future of tastemaking across the United States, Japan, and beyond. MODERATOR Jeff Yamazaki Men's Fashion and Lifestyle Creator, Content Creator Emily Fukunaga* Chief of Staff, Digital Strategy, Servco Pacific Inc. Travis Fujita* General Manager, BEAMS America