Who Owns the Game? Intellectual Property, Innovation, and the FIFA World Cup

While millions of fans around the world focus on the excitement on the field, another game unfolds behind the scenes—one driven by intellectual property, broadcasting rights, technology, data, sponsorships, and innovation. This online conversation explores how the FIFA World Cup has become one of the world's most valuable intellectual property ecosystems and examines the legal, technological, and commercial issues shaping the future of global sports. The event opens with welcoming remarks by Jean Marie Altema, Founder of the AI Music Tech Tradeshow & Conference. The discussion is moderated by Jessica Neer McDonald and features an outstanding panel of experts from the legal and intellectual property community. Speakers Cameron Scullen (Managing Partner at Sabal Law PLLC) Madeleine Noland (President ATSC : The Broadcast Standards Association) Rafael Garutti (Senior Partner at CNV IP Law Firm) Moderator Jessica Neer McDonald (Attorney at Neer McD PLLC) Together, they discuss: FIFA's intellectual property strategy Trademarks, branding, and sponsorship rights Broadcasting and media rights Piracy and unauthorized content AI, digital innovation, and the future of sports Commercialization of global sporting events Lessons for lawyers, businesses, innovators, and policymakers Whether you are a lawyer, entrepreneur, technology professional, academic, student, sports executive, or intellectual property enthusiast, this conversation offers valuable insights into the business side of the world's biggest sporting event. If you enjoyed this discussion, please like, subscribe, and share this video to help us continue exploring the intersection of innovation, intellectual property, sports, and technology. #FIFAWorldCup #IntellectualProperty #SportsLaw #Innovation #AI #Copyright #Trademarks #SportsBusiness #Technology #BroadcastingRights #AIMusicTechConference #SportsInnovation