Shirley Ballas Emotionally Talks About Losing Her Brother To Suicide Ahead of New Campaign | TM

Back in 2018, we partnered with the mental health charity Calm, on a campaign which created the largest ever conversation about male suicide in the UK. By installing 84 life-size statues on the roof of ITV Tower, Project 84 highlighted the shocking reality that every single week in Britain, 84 men take their own lives. Sadly, four years later, that statistic has increased - so today we’re once again working with Calm to launch their latest campaign. We've installed 50, 6 foot high photos, each one revealing a story of suicide and the heartbreak which followed at Southbank. Shirley Ballas joins Holly and Phillip to talk about losing her brother to suicide and her own tragic connection to the campaign. Broadcast on 22/06/22 Subscribe now for more! http://bit.ly/1JM41yF Stream This Morning live, every weekday from 10am on the ITV Hub 📲 https://www.itv.com/hub/this-morning/... Like, follow and subscribe to This Morning! Website: http://bit.ly/1MsreVq Instagram:   / thismorning   Facebook: http://on.fb.me/1FbXnjU Twitter:   / thismorning   Join Holly Willoughby and Phillip Schofield, Alison Hammond and Dermot O'Leary as we meet the people behind the stories that matter, chat to the hottest celebs and cook up a storm with your favourite chefs! Dr Sara and Dr Zoe answers all your health questions, stay stylish with Gok Wan and Lisa Snowdon's fabulous fashion, be beautiful with Bryony Blake's top make-up tips, and save money with Martin Lewis. And did we mention we have quite a few laughs along the way too? http://www.itv.com http://www.stv.tv #thismorning #phillipandholly #alisonanddermot