LaurynBallesteros-TEDxTraverseCity2012.mov

Lauryn Ballesteros relentlessly questions why brands and leaders are afraid to be themselves. She believes down to her bones that intelligent leadership combined with authentic conversation and generosity will spur the change necessary to build a more beautiful world. Currently, she's the VP of Partnerships for Seth Godin's Squidoo where she works with premium brands like Kraft, GE and others to build that very trust and credibility in the digital landscape. She's been seen in Fast Company, Mashable and others and was recently published in bestselling book End Malaria alongside authors Tom Peters, Gary Vaynerchuk and Derek Sivers. She swears by boldness, unmatched hustle and a little bit of luck. You can follow her @heylaurynbee or read her work at LaurynBallesteros.com In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxTraverseCity, where x = independently organized TED event. At our TEDxTraverseCity event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.