Tennessee x adidas | Behind the Scenes

It takes a village. From first ideas to final posts, a peek behind the curtain of the radical collaboration and creative process between Tennessee and adidas that helped launch a new era on Rocky Top. Partner Launch:    • Three-stripe living. In the perfect shade ...   Orange Reveal:    • Three Stripes \\\ Big Orange   White Reveal:    • Something in the air. \\\ Tennessee White ...   Summitt Blue Reveal:    • Into the blue. \\\ TENNESSEE SUMMITT BLUE ...   Dark Mode Reveal:    • dark mode reveal | football