The Awkward Car Salesman Who Built a Social Media Empire

Russell Richardson, aka ‪@russflipswhips‬ may just be the OG of short form automotive content. After taking a small Lincoln store in PA from Obscurity to national recognition, Russ left the dealership world to venture out and start his own business. What can we learn from Russ as he sits down with Doug Horner, aka ‪@BenzsandBowTies‬ for a full length interview brought to you by ‪@CallRevu‬ Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement. Known online as ‪@BenzsandBowTies‬ he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights. "We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.” The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture. About Doug Horner Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer. About CallRevu CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences. Learn more at www.CallRevu.com #cars #dealership #carsales #carshopping #cardealership #sales