Von Rausch zu Matcha: Warum Gen Z nichts mehr trinkt

Advertisement | Here are my essentials from Sunday Natural 💛: Omega 3 Complex: https://sundaynat.me/3T6EBGn Magnesium Complex: https://sundaynat.me/40fj7ef And with my code "DESY" you get 10% off everything (excluding sets & bundles). Valid until March 15, 2026. Instead of alcohol, matcha, Pilates, me-time, sober raves, and soft clubbing are booming. Why Gen Z no longer allows excess and why that's a problem: Because what seems like a healthy trend simultaneously represents a cultural shift. Why the decline in alcohol consumption is a symptom of loneliness, self-optimization, and a lack of space for escape, and how exactly this can lead to a cultural ice age. In collaboration with Nele Mohrbach. Sources: https://docs.google.com/document/d/1T... Kidneys & Bubble Tea Podcast: Spotify: https://spotify.link/pE2yxczPxDb Apple: https://podcasts.apple.com/de/podcast... I hope you enjoy the video! If so, I'd love a subscription and a like :) Yours, Desy Instagram:   / thisisdesy   TikTok: @desireeflore I hope you enjoy the video! If so, I'd love a subscription and a like :) Yours, Desy