How Churches can ACTUALLY Reach Gen-Z

Are You Ready to Take Your Church to the Next Level? ⛪️Schedule a Discovery Call With Our Team Today! ⬇️https://go.churchcandy.com/new-guests In this episode of the ChurchCandy podcast, Brady sits down with Jacob Salguero — founder of Tomorrow Creative and a leading voice helping churches reach the next generation. Jacob unpacks why Gen Z is engaging with faith in surprising ways, the rise of Christian creators on social media, and how authenticity (not production) is the key to connecting with this generation. Together, Brady and Jacob dive into the differences between millennial and Gen Z church culture, why rebellion looks like following Jesus, and how churches can use creativity and digital strategy to disciple effectively. They also tackle cringey church trends, the role of social media in evangelism, and the future of church services for young people. This conversation is packed with insights and practical strategies for pastors and church leaders who want to connect with Gen Z without being cringe. 📖 CHAPTERS 00:00 Welcome & Jacob’s Background 03:45 Why Gen Z Finds Christianity “Edgy” 06:12 The Shift from Millennials to Gen Z in Church 08:45 Authenticity vs. Relevance in Ministry 12:10 Hard Conversations Gen Z Wants to Have 16:20 Why Creators Are the New Shepherds 19:05 Breaking Sermons Into Social Media Content 21:45 Podcasts, Panels, and the Future of Church 23:50 Creativity in Preaching & Visual Engagement 26:30 Why the Church Lost Its Creative Edge 30:15 Lessons from the Sistine Chapel & Creativity as Discipleship 33:00 Cringey Church Trends That Need to End 36:55 Copycat Culture: Why Churches Shouldn’t Just Imitate Megachurches 41:20 Building a Creative Team for Your Church 44:15 Brand Books vs. Aesthetic Guides Explained 47:30 Church Hot Takes 55:40 Tomorrow Creative: Resources for Churches 57:00 Final Thoughts & Outro 👋 Connect with Jacob SalgueroInstagram:   / jacobsalguerotomorrow   Creative:   / t_____________________mrw   📍 Learn More About ChurchCandy:Website: https://churchcandy.comInstagram:   / churchcandymarketing   📘 Get Brady’s book for church planters, Launch Big:https://www.amazon.com/dp/B0DH1XB7F7/... 💬 Let us know your thoughts in the comments and share this with fellow pastors and church leaders who want to reach Gen Z effectively! #GenZ #ChurchGrowth #Leadership #ChurchCandy #PastorLeadership #ChurchMarketing #ChurchTrends