Stop Hiring Big-Name CMOs at Early-Stage Startups with Kathleen Booth

Big-name CMOs can struggle at early-stage startups. Kathleen Booth explains why founders should hire for execution, not brand recognition. Early-stage founders can think they need the person with the big logo on their resume. But what they actually get is someone who knows how to run a playbook that already exists. Not build one from scratch. At an early-stage company, you don't have a full team. You need a marketing leader who will roll up their sleeves and do the work themselves. Not just sit in a leadership seat. Kathleen Booth, VP of Marketing at Sequel.io, says the real question is how are you willing to resource this person. If you can't give them a full team, you need someone who can execute, not just orchestrate. Follow for more on GTM hiring.