How to start the Digital transformation initiative?

Where do you actually start with Digital Transformation? It’s not by buying new software, and it’s certainly not by designing a glossy slide with five "strategic pillars." In this guest lecture delivered at the University of Sheffield, we strip away the loudest industry hype and look at the cold, practical reality of modern business architecture. Digital transformation isn't about AI doing the work for you—it’s about using technology to fundamentally shift how work, decisions, and value flow through an organization.