【なぜここまで環境にガチなのか!?】patagoniaが“普通のアウトドアブランド”と違う理由を登山者目線で解説!

Thank you for watching! This is Matoyan, the president of Yamareco. 🏔 This time, I'm explaining the Patagonia brand, explaining what makes it unique and what makes it so appealing, from a mountaineer's perspective! Please watch until the end! 🏔️ Links mentioned in the video [Professional Mountaineering Clothing] Revealing all the outfits worn by mountain guides!    • 【プロが選んだ登山服】山岳ガイドの服装を全部公開します!   0:00 Digest 0:17 Main Video 1:28 What sets the Patagonia brand apart? 6:12 Patagonia's Environmental Initiative 10:26 About Patagonia's Product Lineup 13:06 Summary 14:48 Bonus Corner This channel brings you helpful mountaineering information and information to help you avoid getting lost, directly from the Yamareco developers! ↓Subscribe to our channel first🏔 @matoyan2024 📣We're also looking for members to support us!    / @matoyan2024   We've launched an official LINE account! To receive bonus materials with textual explanations of the video content, add us as a friend at the URL below! https://lin.ee/OYEYpos --- ▲Information is also available on other social media platforms🏔 Yamareco Official Instagram →   / yamareco   X (Twitter) Official Yamareco →   / yamareco   X (Twitter) Personal Account →   / matoyan   Yamareco Official Blog Matoyan's Article → https://www.yamareco.com/10th/?author=1 --- ▲Matoyan Matoba's Profile Born in Chiba Prefecture in 1977. CEO of Yamareco Co., Ltd. Operator of the mountaineering insurance program "Team Safe Climbing." A pioneer in introducing IT to the mountaineering industry, he single-handedly developed the mountaineering social networking site "Yamareco" and the mountaineering app "Yamareco" in 2005, ensuring the safety of countless climbers. The number of users is also steadily increasing, with the app having been downloaded 1.4 million times (as of May 2025). By combining the perspectives of both an engineer and a mountain climber, he provides unique, cutting-edge features to the website and app, and continues to receive overwhelming support, especially from experienced climbers. After experiencing a mountain accident himself in 2022, he is accelerating his efforts to prevent mountain accidents and collaborate with rescue organizations. ▲ Development and Operational Experience ・Yamareco, a social networking site dedicated to mountain climbing https://www.yamareco.com/ ・Yamareco, a mountain climbing app for smartphones and smartwatches https://www.yamareco.com/yamarecomap/ ・Mt. Fuji Climbing App, "Fujisan" https://www.yamareco.com/mtfuji/ja/ ・Imacoco, a mountain climber monitoring app https://www.yamareco.com/guide/imakok... ・Yamareco's mountain insurance system, "Team Safe Climbing" https://www.yamareco.com/modules/yama... ・SAGASU - Sagasu - | Mountaineering Disaster Information Inquiry System https://www.yamareco.com/sagasu/ Many other websites and apps ▲ Comment Section Rules ・Abusive, defamatory, or ridiculous comments, regardless of who the commenter is, will be deleted or otherwise dealt with. We do not accept requests or bug reports regarding the service in the comments section. Please contact us via the suggestion box and we will use your feedback to inform future development. 📮Suggestion Box https://www.yamareco.com/modules/liai...

White-tailed eagle nest | LIVE from North Uist, Outer Hebrides
▶︎

White-tailed eagle nest | LIVE from North Uist, Outer Hebrides

Why Everything Is So Expensive - Financial Expert Patrick Boyle Explains
▶︎

Why Everything Is So Expensive - Financial Expert Patrick Boyle Explains

[Why it's strong both in the city and in the mountains] Dissecting THE NORTH FACE from a mountain...
▶︎

[Why it's strong both in the city and in the mountains] Dissecting THE NORTH FACE from a mountain...

[A swamp of turning your whole body into finetrack?!] Explaining why finetrack continues to be ch...
▶︎

[A swamp of turning your whole body into finetrack?!] Explaining why finetrack continues to be ch...

【あえて避けるか?揃えるか!?】なぜ全身モンベルおじさんになるのか?モンベルについて徹底解説!
▶︎

【あえて避けるか?揃えるか!?】なぜ全身モンベルおじさんになるのか?モンベルについて徹底解説!

The SCAM Outdoor Brands Don't Want You To Know
▶︎

The SCAM Outdoor Brands Don't Want You To Know

【Patagonia | 2026SS Light & Variable Jacket 特集】
▶︎

【Patagonia | 2026SS Light & Variable Jacket 特集】

Why Patagonia has so many fans around the world [Patagonia/Patagonia's history]
▶︎

Why Patagonia has so many fans around the world [Patagonia/Patagonia's history]

【コスパ最高!?】ワークマンの服って登山に使えるの?まずは買ってみた編!
▶︎

【コスパ最高!?】ワークマンの服って登山に使えるの?まずは買ってみた編!

ハイカー定番のキャップ「Basic Cap」は何故人気No.1なのか??
▶︎

ハイカー定番のキャップ「Basic Cap」は何故人気No.1なのか??

[More than just a clothing brand!?] We explain why MAMMUT even makes avalanche beacons!
▶︎

[More than just a clothing brand!?] We explain why MAMMUT even makes avalanche beacons!

[Why it sells despite being so expensive] An explanation of the capabilities and popularity of Ar...
▶︎

[Why it sells despite being so expensive] An explanation of the capabilities and popularity of Ar...

【山岳テント難しすぎ!?】種類・立て方・選び方をまとめて解説
▶︎

【山岳テント難しすぎ!?】種類・立て方・選び方をまとめて解説

The only 9 things worth carrying after 34 years
▶︎

The only 9 things worth carrying after 34 years

[Are bears actually increasing?] Explaining the surge in bear news and safety tips for hikers!
▶︎

[Are bears actually increasing?] Explaining the surge in bear news and safety tips for hikers!

パタゴニア初心者必見!圧巻200着オーバーの古着からブランド徹底解剖!多きファンを魅了する秘密に迫る!【スナップT/シェルドシンチラ】
▶︎

パタゴニア初心者必見!圧巻200着オーバーの古着からブランド徹底解剖!多きファンを魅了する秘密に迫る!【スナップT/シェルドシンチラ】

[Why do my shoulders hurt?] Carrying your hiking backpack on your waist is the right way to go! L...
▶︎

[Why do my shoulders hurt?] Carrying your hiking backpack on your waist is the right way to go! L...

[Which Northern Alps Mountain Is No. 1?] YamaReco Annual Ranking Top 30 Revealed!
▶︎

[Which Northern Alps Mountain Is No. 1?] YamaReco Annual Ranking Top 30 Revealed!

[Are Modern Hikers Less Skilled?] Explaining the Capabilities Required for Today's Mountaineers!
▶︎

[Are Modern Hikers Less Skilled?] Explaining the Capabilities Required for Today's Mountaineers!

[Patagonia] 99% of people don't know about this amazing feature! A fabric expert gives a thorough...
▶︎

[Patagonia] 99% of people don't know about this amazing feature! A fabric expert gives a thorough...