She Bought an HR Company in 2 Months, Here's How | Marci LaRouech Ep. 20

How Marci LaRouech Bought an HR Firm in 2 Months: Entrepreneurship Through Acquisition, Confidence Anchors & Pricing Legacy Clients Marjorie Dudley interviews Marci LaRouech, CEO and owner of Seay HR, about her long-held dream of business ownership and how she pursued entrepreneurship through acquisition rather than starting from scratch. Inspired by her mother’s screen-printing side business and later learning a “third path” while working in Hawaii, Marci gained confidence and capital after leading Makai HR to an exit, then gave herself two years to search for an established HR-related company. She focused on HR and adjacent services, used cold outreach and networking, and ultimately bought CHR through a warm referral, closing in two months with an unusually transparent, high-integrity seller. Marci discusses due diligence, common deal pitfalls, stabilizing the business post-close, shifting team structure, raising long-stagnant client pricing, and the values of trust and transparency. Find Marci here:   / mlarouech   and www.seayhr.com Find Marjorie here: www.MarjorieDudley.com 00:00 Show Intro 00:21 Meet Marci LaRouech 00:37 Entrepreneur Spark 02:36 Third Path Discovery 04:31 Doubt And Imposter 06:30 CEO Exit Catalyst 10:16 Search Plan Runway 10:58 Deal Costs Due Diligence 13:36 Niche HR Focus 14:51 Fast CHR Acquisition 17:15 Luck Reality Check 20:19 Walking Away Lessons 21:44 Seller Barriers Legacy 24:27 Transparent Seller Partnership 26:37 Deal Negotiations 27:37 Asset Sale Basics 28:48 Client Handoff Plan 29:18 Stability First 90 Days 30:28 Team Structure Shift 32:40 Trust And Values 38:06 Two Year Wins 38:55 Raising Legacy Prices 41:12 Handling Pushback 43:51 Value Confidence 47:54 Relentless Mindset 50:36 Where To Connect 51:23 Closing And Outro