...Περίπου! Είναι η Δυσφήμηση η Καλύτερη Διαφήμιση; (Μέρος 2ο)

The exciting, mind-blowing, Hitchcockian sequel regarding the Negative and Positive Publicity is here. The second part is hoping to have the same impact as "The Godfather II", "The Empire Strikes Back" and barbecue flavored chips (which is clearly the sequel to the ready salted chips). Is this excessive? Probably, but I have to promote this episode. In this episode, we'll see why Negative Publicity may sometimes have no negative effect, and why in some cases it can even be positive. In fact, we will mention an example where negative publicity was indeed the best publicity! So I have to ask now: isn't this mind-blowing after the 1st part or what?! ---------------------------------- ---► FOLLOW FOR MORE: -Instagram   / dropmind.channel   -TikTok https://www.tiktok.com/@dropmind.chan... -Facebook   / dropmind.channel   ---------------------------------- ---► LOGO CREATED BY: -Momentum Digital https://momentumdigital.gr/ ---------------------------------- ---► INTRO & OUTRO SONG: -Perséphone - Retro Funky (SUNDANCE remix) [Official Audio]    • Perséphone - Retro Funky (SUNDANCE remix) ...   ---► BACKGROUND MUSIC: -Onion (Prod. by Lukrembo)    • lukrembo - onion   ---► POKEMON BATTLE MUSIC (to avoid copyright issues I used a different theme): -Kevin MacLeod - Pixel Peeker Polka - faster    • Pixel Peeker Polka - faster   ---► BONUS MUSIC: -Kevin MacLeod - Cut and Run    • Cut and Run   ---------------------------------- ---► REFERENCES: 1. Ahluwalia, R., Burnkrant, R. E., & Unnava, H. R. (2000). Consumer response to negative publicity: The moderating role of commitment. Journal of marketing research, 37(2), 203-214. 2. Laczniak, R. N., DeCarlo, T. E., & Ramaswami, S. N. (2001). Consumers’ responses to negative word-of-mouth communication: An attribution theory perspective. Journal of consumer Psychology, 11(1), 57-73. 3. Gupta, P., & Harris, J. (2010). How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective. Journal of Business Research, 63(9-10), 1041-1049. 4. Ahluwalia, R. (2002). How prevalent is the negativity effect in consumer environments?. Journal of consumer research, 29(2), 270-279. 5. East, R., Hammond, K., & Lomax, W. (2008). Measuring the impact of positive and negative word of mouth on brand purchase probability. International journal of research in marketing, 25(3), 215-224. 6. Allard, T., Dunn, L. H., & White, K. (2020). Negative reviews, positive impact: Consumer empathetic responding to unfair word of mouth. Journal of Marketing, 84(4), 86-108. 7. Berger, J., Sorensen, A. T., & Rasmussen, S. J. (2010). Positive effects of negative publicity: When negative reviews increase sales. Marketing science, 29(5), 815-827. 8. Fitzsimons, G. J., & Lehmann, D. R. (2004). Reactance to recommendations: When unsolicited advice yields contrary responses. Marketing Science, 23(1), 82-94. 9. Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., ... & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. 10. Filieri, R. (2016). What makes an online consumer review trustworthy?. Annals of Tourism Research, 58, 46-64. 11. De Matos, C. A., & Rossi, C. A. V. (2008). Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators. Journal of the Academy of marketing science, 36(4), 578-596.