Brand Positioning Workbook author, Ulli Appelbaum, on why purpose is a lazy shortcut, not strategy
To hear the full episode, just search Marketing Room 101 wherever you get your podcasts.

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Ulli Appelbaum starts with science: Brand Positioning Workbook author on brand association

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How Historical Swordfight Really Looked Like

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The 6 Patterns Quietly Running Your Business (And Which One Is Yours?)

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160 KG VILLAGE MONSTER - The ANOMALY Nobody Can Explain - SUPERHUMAN ANDREY SMAEV

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See How a 453kg Giant Bluefin Tuna Is Flawlessly Carved in Seconds

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No Celebrity Could Stay Serious Around Rowan Atkinson!

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Pink Ombre Aura Screen | 3 Hours and 1 Second | No Sound

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1 IN A MILLION MOMENTS IN SPORTS !

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Iran Shocked! A female US F16 fighter jet pilot took off at full speed in an emergency situation

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TV ART SLIDESHOW | Abstract Art for your TV | Jené Stephaniuk | 1hour of 4K HD Paintings

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Billionaire's WARNING: I'm SELLING. The Crash Is Already Here!

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Funny Football Moments That Actually Happened 😂

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Mr.Bean Making Celebrities Cry With Laughter NONSTOP!

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3 Hours Navajo White Screen 4K | Background | Backdrop | Screensaver | Full HD | Phone, Monitor, TV

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The Invisible Wall: What the Netherlands Reveals About Belonging

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Funniest Moments In Football

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The Frank Zappa Interview That Still Feels Dangerous Today (1984)

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Pro vs Amateur vs Epic Hill Climb

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Pawel Czerwinski | Abstract Art Slideshow for your TV | 1hour of 4K HD Paintings

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