TAMANHO IDEAL DE VÍDEO PARA O YOUTUBE
The ideal video length for YouTube is the length you need to convey your message. Does that mean it depends? That's right, each type of video will have a different duration. Short videos can be from a few seconds to 3 minutes. However, the best performing short videos are those that are 30 to 35 seconds long. Long videos, which you should record with your phone in landscape mode, ideally should be 8 to 15 minutes for tutorials, or around 20 minutes for vlogs. But of course, this isn't a rule and can vary greatly. More important than the video's length is what's inside the video. And the third type of video is live streams, which generally exceed 1 hour. Now, the ideal length for a long video is more than 8 minutes. But why, specifically, longer than 8 minutes? Because YouTube places an ad at the beginning and another ad at the end of videos shorter than 8 minutes. For longer videos, those longer than 8 minutes, YouTube also places ads in the middle, and the longer the video, the more ads there are. It's like television; advertisers are what keep the media (TV, newspapers, channels, magazines, etc.) afloat. Advertisers pay to buy space and display their advertisements; YouTube keeps a portion of that money and passes the rest on to us, the digital content creators. But be careful! Don't pad your video to make it longer; if your video is uninteresting, people will leave. More important than the length of your video is the structure of a beginning, middle, and end that every good video needs.

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