Midlife crisis needs a rebrand | Pash Pashkow | TEDxUCLA

What if facing your mortality was the best thing that ever happened to you? Pash shares the funny and touching ways his multiple "midlife crises" became opportunities to rebrand and redefine the phenomenon and start a new life-affirming conversation. Pash is a brand strategist / author / educator with 28.66 years of experience in the field of design. He is currently Vice President of Brand & Design at ABC. Before joining the network in 2010, his work spanned a wide variety of clients and industries. He designed the official logo for Miles Davis, brand extensions for Playboy, products for John Varvatos, retail product strategy for Motown Records, and advertising for Perrier. Pash is a President Emeritus of AIGA Los Angeles and currently sits on their Advisory Board. He has taught in UCLA Extension's Design Communication Arts program since 2001 and frequently lectures to students and creative professionals around the country. Pash lives in Los Angeles with his wife, Jessica and his daughters, Mirabelle and Juliette. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx