Conferencia en Origen Fest 2026: Brasil produce más barato que tú: cómo sobrevivir | Ep. 627

https://edu.lavaive.com/como-ganar-si... Thanks to the Origen Fest 2026 team   / origenfest.col   for the invitation and for allowing us to share this entire conference with the coffee community. 🙌 Thanks to Juan Camilo Zuluaga and Santiago Patiño for this knowledge-sharing opportunity in Armenia, Quindío. Do you know how much you'll sell your next harvest for or how much you'll buy the coffee you'll roast in three months for? If the answer is "I don't know," this conference is for you. In this episode, we share the conference we gave at Origen Fest in Armenia, Quindío: How to Trade Coffee in Volatile Times. We explain, with real-world examples from producers and roasters, how the coffee exchange works, why those who don't set their price become speculators without realizing it, and how to use futures and options to secure your profit—whether the price goes up or down. What you'll learn: ☕ Why no one has gone bankrupt while making money: the principle behind securing your profitability ☕ The real-life case of the coffee farmer who locked in a £20,000 price in 2 minutes from his cell phone ☕ Spot, forwards, futures, and options: the 4 ways to trade coffee and the risks of each ☕ Who the speculators are and how to use them to your advantage ☕ The first step without which nothing works: knowing your costs and your ideal selling price ☕ How a roaster secures the price of the coffee he will buy in June 🎯 Want to put this into action in your business? This is the step-by-step guide to the seminar "How to Always Win in the Coffee Business" https://edu.lavaive.com/como-ganar-si... 💬 Tell us in the comments: Do you already know your ideal selling price, and do you take advantage of it when you see it on the market chart?