#09 - Narrar o café (com Naty Camoleze)

Who Tells the Stories of Coffee? When we talk about specialty coffee, we almost always think of producers, roasters, baristas, and coffee shops. But there's a group of professionals who help build the memory, culture, and visibility of this market: communicators. In this episode of Bloco do Catuaí, Mari Mesquita welcomes journalist, presenter, and communication specialist Nath Camoleze for a conversation about the behind-the-scenes of championships, event coverage, specialized journalism, and the challenges of communicating about an industry as fascinating as it is complex. Throughout the conversation, you'll discover how Nath entered the world of coffee without even liking coffee, follow curious stories from Brazilian championships, and understand why events like the International Coffee Week and the São Paulo Coffee Festival have become so important in bringing the public closer to this universe. In addition, the episode reflects on the importance of documenting the history of Brazilian coffee, recording the trajectory of professionals in the sector, and building bridges between the specialty coffee bubble and the general public. Press play and meet the people behind the stories that help tell the story of coffee. 💻Read all about the program on the website - https://blocodocatuai.com.br/ Bloco do Catuaí is supported by: Ernesto Cafés Especiais (https://ernestocafesespeciais.com.br/) - a specialty coffee shop, artisanal breads, and cultural hub in Brasília. @heynude_ (https://heynude.com.br/categoria/prod...) - Made with oats to replace that other ~milk~, without harmful ingredients, with a low carbon footprint & B Corp. Cabra.lab (https://cabralab.com.br/) - coffee liqueur made with special Brazilian beans. Apê (https://apecoffee.com.br/) - espresso subscription. It's barista-quality espresso at your home counter. Kaleido (https://kaleidobrasil.com.br/) - electric roaster for samples and production. Official roaster of the Brazilian Roasting Championship.