AI Can Get You to Market Faster. It Can't Read the Room, with Florian Müller

How do you actually win a new market, and where does AI help (or get in the way)? In this episode of The Multilingual Content Podcast, Nicola Calabrese sits down with Florian Müller, a Berlin based digital strategy consultant and founder of FM Consulting, who has led go to market efforts across Germany, the US and Latin America, from running country operations at Fiverr Germany to launching his own startup in Mexico City. Florian breaks down why localization is so much more than translation, what AI can genuinely speed up in market entry (and where it still falls short), and why trust, not speed, is what actually wins the German market. He also shares the one thing he tells founders to do before they spend a single euro entering a new country. What we cover: Why translation is only the most obvious part of localization What AI speeds up in go to market, and where it still can't help Why Germany rewards patience, documentation and proof over speed How trust signals like local case studies and testimonials shift by market The one habit every founder should build before entering a new market Connect with Florian Müller: LinkedIn:   / florian-müller-0a830a18   FM Consulting:   / 18554407   Got a question for a future episode? Send it to [email protected] starting next season.