PROJET FIPA - SOJAGNON, ENABEL, LUXDEV, GOUVERNEMENT DU BENIN

On May 13 and 14 in Parakou, beneficiaries of the FIPA project, implemented with the support of Enabel, LuxDev, and Benin, participated in a capacity-building session focused on marketing and market access. The objective was to better understand customer needs, enhance product value, strengthen business strategies, and prepare for the sustainable growth of their businesses. The program included: sharing experiences, presenting acquired knowledge, distinguishing between traders and entrepreneurs, and outlining promising prospects for the next stages of the project: immersion internships, presenting innovative project ideas, and a business plan competition. 🎥 Discover the highlights of this session in this report, marking a new step towards more innovative, professional, and competitive entrepreneurship. #FIPA #Entrepreneurship #Marketing #MarketAccess #Parakou #Innovation #YouthEntrepreneurship #Benin #Training #EconomicDevelopment