Wallo267 On How To Succeed Against All Odds—in Prison, Podcasting, Business & In Life.
In 2017, a 37-year-old ex-con from Philadelphia, Pennsylvania with a gift for gab, had an idea. After spending time in and out of Philly’s juvenile detention system as a teenager, Wallace Peeples was convicted of armed robbery in 1997 and served 20 years in prison. Upon his release, he immediately jumped into the world of digital media, using his voice to advocate for reform and building Wallo267 into a media empire. And it all started with one idea. Chapters: 0:00 Intro 3:40 Growing up 4:40 Going to Jail at 11 Years Old 8:40 Life After Prison 9:15 Influence of Anthony Bourdain and George Lois 10:20 Finding Forgiveness 12:11 The Book of Life / Importance of Journaling 13:55 Learning About Social Media 16:24 First Week Out / $1,000 Video 18:30 Monetizing Social Media 20:45 First Paid Speaking Events 22:50 First TED Talk / Forgiving His Brother 25:19 Starting Where's Wallo? 28:30 Growing the Brand and Community 31:00 Million Dollaz Worth of Game 36:15 Barstool Sports Deal 37:30 How To Build a Team IDEA GENERATION is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. Follow IDEA GENERATION on Instagram: / ideageneration Subscribe to IDEA GENERATION’s The Spark Newsletter for creative entrepreneurs: https://ideageneration.substack.com/ Subscribe to Complex on YouTube: / complex Check out more of Complex here: http://www.complex.com / complex / complex / complex COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

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