Episode 4 - Eagles Nest Youth Export Incubator (AgriChallenge) 2025

COWGIRL JAMS - Phumzile-Praise-Ntonisani Value addition continues to unlock new opportunities in agriculture, extending shelf life, increasing margins, and opening doors to new markets. Our youngest entrepreneur yet, steps into the Nest with a fresh perspective, transforming everyday produce into something entirely different. From overlooked materials to unique flavour profiles, at only 19 years old, she is building a brand that challenges how value is created in agriculture. But turning a great product into an export ready business is a different challenge altogether. Can a small scale operation meet the standards and consistency required by global markets? Will her sourcing and production model support long term growth? And in a competitive space, what will make her product stand out beyond its uniqueness? Because in export, creativity may open the door, but structure is what keeps it open. Can this idea grow from a promising product into a brand ready for the world?