Every Watch Collector Phase Explained in 15 Minutes

Grief has five stages. Watch collecting has seven, and every single one is more expensive than the last. This is the honest, slightly painful breakdown of the 7 phases every watch collector goes through, from the wide-eyed beginner who just discovered field watches at 2am, all the way to the enlightened few who wear whatever they want and feel nothing in a room full of Rolexes. Somewhere in here is the exact phase you're stuck in right now. You probably already know which one. You're just not ready to admit it. We roast the behavior, never the person. If you've ever called a watch an "investment" with a straight face, owned twenty and worn three, or argued about lug width on a forum at 1am, this one's for you. Drop your phase number in the comments. Just the number, 1 through 7. No paragraph explaining why your situation is different and you're basically already enlightened. We both know that's the Rationalizer talking. CHAPTERS 0:00 Intro: the most expensive lie in collecting 1:10 Phase 1 - The Awakening 2:50 Phase 2 - The Hype Chaser 4:43 Phase 3 - The Spender 6:24 Phase 4 - The Rationalizer (statistically, this is you) 8:32 Phase 5 - The Curator 10:25 Phase 6 - The Specialist 12:13 Phase 7 - The Enlightened 13:53 Conclusion Subscribe for more watch breakdowns that hit a little too close to home.