Using Little Red Book "Xiaohongshu" To Market And Find Students | Katie Prescott

Join us in this enlightening episode of our podcast as we sit down with ‪@KatiePrescott‬ , the founder of Abridge Academy https://abridgeacademy.com/curriculum... In this interview titled "Using Little Red Book "Xiangshu" to Market and Find Students", Katie shares her journey in the world of online education and how she leverages Chinese social media apps to connect with her students. Starting as a university student tutoring her peers, Katie has evolved into an experienced online ESL teacher specializing in science classes for middle to high school students. Her teaching experience spans three countries - UK, China, Japan - and her expertise includes guiding students who aim to study abroad in the UK. Navigating Chinese social media apps like WeChat and Xiaohong Shul (Little Red Book) can be challenging due to language barriers and understanding the unique functionalities of these platforms. However, Katie emphasizes the importance of having a clear plan and focusing on delivering valuable educational content before promoting classes. In this episode, we dive deep into: ⦾ The benefits and flexibility of online teaching over traditional classroom settings. ⦾ How to overcome challenges in using Chinese social media apps for marketing and student engagement. ⦾ Understanding the rules and regulations of using these platforms and avoiding common pitfalls. ⦾ The importance of identifying your target audience and aligning your social media strategy with their needs. ⦾ Tips and tricks to efficiently manage your social media channels, including batch creation of content and advance scheduling of posts. ⦾ Navigating political sensitivities in China and maintaining professionalism when posting about students. ⦾ The future of social media for English teachers, including potential opportunities for live streaming. ⦾ How to set prices as a teacher entrepreneur, factoring in your value, niche, and the operational costs of running your own business. ⦾ The role of Xiaohongshu (Little Red Book) as a visual-centric platform, and how to create visually appealing content that resonates with your audience. Katie also gives us a sneak peek into her upcoming free bootcamp on marketing strategies for Xiangshu, and shares a free guide on mastering various social media platforms. This is an episode you wouldn't want to miss if you're an educator looking to expand your reach using Chinese social media apps. Tune in to gain valuable insights from Katie's experience and expertise! And feel free to use this affiliate link to check out Katie's free XiaoHongShu bootcamp https://abridgeacademy.com/course/fre... 🥰