5 Marchi di Occhiali che Ti Fregano (E 5 che Valgono Ogni Euro)

Sunglasses displayed in premium stores range in price from €150 to €500, but frames cost less than €15 to produce. A single large group controls most of the world's luxury eyewear brands, producing the same frames in the same factories and only changing the logo to justify inflated prices. Some brands truly deserve their price thanks to decades of craftsmanship and verifiable optical technology, while others simply sell the prestige of a name printed on the temple. This video dismantles the eyewear industry system and shows you where your money really goes.