You Won’t Believe What We Pulled Off in 2025

Time flies when you’re changing the food system. Here’s a taste of what we pulled off in 2025 👀 We reached thousands through lectures and events, added thousands of new products and businesses to the Vegan Friendly label, veganized iconic local favorites (yes, even sufganiyot and classic treats), introduced plant-based options across dozens of networks and cafeterias, hosted a 100% vegan Student Day, and threw a full-scale vegan festival at Dizengoff Center - and that’s just the highlight reel. ⭐ And this year, a major milestone: we launched the world’s first credit card made for vegans - saving money and advancing veganism with every swipe⭐ We’re also working full speed on a big project launching next year: a fully vegan supermarket with the most affordable essential vegan grocery basket out there 😍 Now we’re heading into 2026 more motivated than ever, continuing our mission to make Israel more vegan - for the animals. 💚