Praxis: The Redemptive Frame

This piece for Praxis is all about redemptive entrepreneurship. What does that even mean? It’s building something that gives more than it takes. We got to tell that story using the things we love most—simple shapes, thoughtful colour, and animation that doesn’t get in the way. Big thanks to the Praxis team for letting us be part of it. --- Creative Direction Jorge R. Canedo E. Production Stefan Green, Mona Fani Script Kent Rabalais, Jorge R. Canedo E. Art Direction Avikali Lomavatu Design Avikali Lomavatu, Lorena G., Grace Pedersen 2D Animation Manuel Neto, Victor Silva, Ricardo Drehmer, Nico Ferreria, Carl Johan Hasselrot, Paul Slemmer Music & SFX Ambrose Yu VO Tom Aglio