The Future of PropTech: Why Generic CRMs Fail in Real Estate with Ketan Sabnis, Sell.do

Real estate technology is evolving beyond simple record-keeping into a sophisticated "nervous system" for business growth. This discussion explores the critical shift from generic CRM solutions to specialized, vertical software designed for the unique complexities of the property industry. Core Insights: The Specialized Tech Gap: Why industry-agnostic CRMs fail to address real estate-specific needs like complex inventory management, long sales cycles, and nuanced channel partner ecosystems. The AI Evolution: Moving AI from an optional add-on to a core operational component that automates lead prioritization, auditing, and team training. Operational Transparency: How to orchestrate a unified funnel that integrates leads from Meta, Google, and WhatsApp while maintaining 100% data attribution and ROI tracking. Selection Strategies for Developers: Three essential criteria for evaluating PropTech beyond price and surface-level demos, ensuring long-term ROI and successful deployment. And more, watch the live!