Blinkist: 'Onboarding Best Practice' failed 😳

Proven at brands like Kia, Montblanc, Blinkist, and Blacklane, Ioana’s framework shows how to implement experimentation that actually scales. Find it in this month’s newsletter: ⁠https://increaseconversionrate.substa... in this episode... Ioana has built experimentation programs across industries (from automotive to luxury to tech) and she’s not just running tests, she’s building systems that scale learning. currently working as a product growth consultant at Blinkist, she turns experimentation into a true growth engine. this conversation isn’t about surface-level A/B tests. it’s about: → the 5-step framework to build an experimentation program from scratch → why “time to learn” beats perfection in high-performing teams → how to avoid false positives that can cost companies millions → why common “best practices” in CRO often fail in reality → using AI to generate hypotheses and accelerate experimentation Timestamps: 00:00 - Episode Trailer 02:18 - Ioana’s Intro and Current Experimentation Program 04:31 - Career Path into Product and Experimentation 06:54 - First Experiments and Early A/B Testing Experience 09:50 - Framework for Building Experimentation Programs 13:02 - Using AI for Hypothesis Generation and Analysis 15:59 - Surprising Experiment Results at Blinkist 17:28 - Common Experimentation Mistakes & Learnings 20:46 - Managing Bias and Interpreting Early Test Results 22:55 - Getting Buy-In From Higher Managment 24:09 - Defining Success: Revenue per User & Time to Learn 25:52 - Building Experimentation Culture and Team Involvement 27:22 - High Performance Culture and Managing Uncertainty 28:26 - "She Leads" Accelerator: Leadership Program for Women Find Ioana & her cohort on Linkedin: ⁠  / ioanaiordache