Small Business PR: You're More Newsworthy Than You Think

You don't need a big budget, a PR firm, or a Shark Tank appearance to earn real media coverage. What you need is a strategy, and the right story. In this episode of Strategy Talks, host Dorien Morin-van Dam and guest Mickie Kennedy dig into why 97% of press releases never generate a single piece of earned media, what the 3% that do have in common, and how small businesses can use tools like industry surveys, customer story arcs, and strategic press releases to build real credibility and visibility, without spending a fortune. You'll walk away with concrete ideas you can actually use, and a whole new perspective on how newsworthy your small business already is. → Join the NEW Strategy Talks community (https://www.skool.com/strategy-talks-...) Mickie Kennedy founded eReleases (http://www.ereleases.com) 28 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution. He lives in the Baltimore area. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.