Fisher-Price Play Lab | Noldus Customer Success Story

At the Fisher-Price Play lab in East Aurora, New York, the kids are the real experts! Nicole Mackiewicz, child testing researcher at Fisher-Price, tells us how they have proven in the Play lab that their line of toys, the Linkimals™, is proven to promote learning. They used Noldus' Viso system to record the interactions the children have with the toys, while coding behavior with the Observer XT really laid out their findings. Dr. Corinne Eggleston, manager of early childhood development research. makes sure to always have her childhood development hat on while in the proces of designing new toys. When observing children, and lookin at how they play with toys, it's important that they're able to use the toy and they're able to have fun with it. But that it also challenges them so that they're able to reach a new milestone and grow to the next level. ========================= Software, labs, and services for behavioral research. Our product range includes The Observer XT, EthoVision XT, FaceReader, DanioVision, and more. For a full overview, please visit https://www.noldus.com. Noldus is a leading developer of software and integrated solutions for animal and human behavior research. What started out as a one-man company, has grown into a worldwide network of offices and distributors, with over 50,000 satisfied users. Noldus develops products in close collaboration with scientists, for application areas such as neuroscience, psychology, human factors, zoology, and entomology. Follow Noldus on Twitter:   / noldusit   Like Noldus on Facebook:   / noldusinformationtechnology   Connect with Noldus on LinkedIn:   / noldus-information-technology   Check us out on Instagram:   / noldusit   Subscribe to our channel:    / noldushumanbehavior