Ateez's Treasure Series & Color Theory

In today’s video essay from The Tiny Bug, I look at how Ateez uses color across all of their released media from the five Treasure albums. In all of their promotional content, KQ Entertainment has kept a consistent red-blue color scheme for the group. I highlight the most overt and significant uses of this color scheme within their content, and if this tactic is likely to continue going forward. As this use of color is clearly an intentional choice I examine what the colors likely represent and their significance to the Treasure storyline, as well as Ateez’s narrative universe. Sources: 1. Ateez log_logbook #31 (ATEEZ)    • ATEEZ(에이티즈) log_logbook#31   2. Ateez ‘WONDERLAND’ Official MV (KQ Entertainment)    • ATEEZ(에이티즈) - 'WONDERLAND' Official MV   3. Ateez ‘Answer’ Official MV (KQ Entertainment)    • ATEEZ(에이티즈) - 'Answer' Official MV   4. Ateez ‘WAVE’ Official MV (KQ Entertainment)    • ATEEZ(에이티즈) - 'WAVE' Official MV   5. Ateez ‘Treasure’ Official MV (KQ Entertainment)    • ATEEZ(에이티즈) - 'Treasure' Official MV   6. Ateez ‘ILLUSION’ Official MV (KQ Entertainment)    • ATEEZ(에이티즈) - 'ILLUSION' Official MV   7. Ateez ‘Say My Name’ Official MV (KQ Entertainment)    • ATEEZ(에이티즈) - 'Say My Name' Official MV   8.[ATEEZ - Answer] Comeback Stage M COUNTDOWN 200109 EP.648 (Mnet Media)    • [ATEEZ - Answer] Comeback Stage | M COUNTD...   9. Ateez ‘HALA HALA (Hearts Awakened, Live Alive)’ Official MV Performance ver. (KQ Entertainment)    • ATEEZ(에이티즈) - ‘HALA HALA (Hearts Awakened,...   10. Ateez ‘AURORA’ Official MV (KQ Entertainment)    • ATEEZ(에이티즈) - ‘AURORA’ Official MV (Perfor...   11. ATEEZ (Pirate King)' Official MV Performance ver. (KQ Entertainment)    • ATEEZ(에이티즈) - '해적왕(Pirate King)' Official ...   12. 'WAVE' (ATEEZ FanCam No.1 Encore) | @MCOUNTDOWN_2019.6.20 (Mnet Media)    • [MPD직캠] 에이티즈 1위 앵콜 직캠 4K 'WAVE' (ATEEZ Fan...   Music:    • ATEEZ - Answer | Instrumental   (WONNIE THE WORLD)