A GEN X QUE LANÇA TENDÊNCIA I CAOSCAST

In a world that has normalized the idea that trends and innovation are things for the youth, Generation X women are emerging, reorganizing this logic. In today's episode, Marina Roale and Thais Farage discuss how these women have become true trendsetters, creating and shaping consumption, behavior, and trends while the market has yet to wake up. Spring X: The New Peak of Life is a Consumoteca study in partnership with Thais Farage, and you can download it now. CAOScast is an exclusive production of Grupo Consumoteca. This episode's research was conducted by our consumer insights team, coordinated by Head of Insights Marina Roale. Directed by: Marina Roale Edited by: Wen Produtora Visual Identity: Juliana Silva Follow us on social media:   / grupoconsumoteca      / @consumotecagrupo     / marinaroale     / thaisfarage